What's New
Australian Grown
Look for this symbol on packs of Birds Eye’s most popular vegetables such as peas, beans, carrots and cauliflower. With this logo you can be assured that the vegetables are grown in Australian soil by Australian farmers. At Birds Eye we’re proud to support Australian grown produce. The proof was always in the taste and now it’s also on the pack.
Black Tiger Prawns
Birds Eye introduces new Black Tiger Prawns to complement the existing Steam Fish range. Succulent Black Tiger Prawns are among the finest in the world. They get their name from the dark lines that encircle the shell and have a clean, sweet taste. Birds Eye Black Tiger prawns are available in two authentic marinades: Garlic Sauce and Thai Coconut Curry.
Southern Blue Whiting:
Now the whole family can enjoy the taste of 100% Southern Blue Whiting fillets. Coated in a crispy crumb, they're oven ready in only 20 minutes and have no artificial colours, flavours or preservatives. They are a good source of omega-3 and are also Heart Foundation Tick approved.
Seasoned Barramundi:
These succulent, whole, hand cut Barramundi fillets are lightly seasoned in a Lemon & Cracked Pepper or a Garlic & Herb seasoning to compliment the fish. Barramundi fillets are very tender and break into large white flakes when cooked. These quality fillets are a good source of omega-3 and contain no artificial colours, flavours or preservatives.
SteamFresh in a Bowl:
Birds Eye Steam Bowls make eating vegetables even more convenient. Now you can enjoy perfectly steamed vegetables without any preparation, chopping or mess! Serve straight from the bowl for an ideal side dish or transform into a quick and healthy meal for one by adding chicken, tuna, pasta or rice. The SteamFresh in a bowl range is available in 3 delicious flavours; Broccoli, Carrot and Corn; Broccoli, Cauliflower and Carrot; and Cauliflower, Broccoli, Green Beans, Carrot and Peas.
Crunchy Potato Bites:
With a light breadcrumb covering and a creamy potato filling, new Birds Eye Crunchy Potato Bites turn potato into a delicious treat for the whole family. These bite sized potato morsels are perfect alongside any meal or when entertaining. They can be cooked in the oven or under the grill. Keep a pack handy in your freezer.
Create-a-Meal Thai Green Curry:
Just add chicken or prawns and in 10 minutes you’ll be enjoying the crisp vegetables, subtle spices and creamy coconut flavour of this family favourite. The Create-a-Meal range is free from artificial flavours, artificial colours and preservatives. It is also 97% fat free. Available in major supermarkets.
SteamFresh 750g:
Our new SteamFresh value packs featuring larger pouches are quick, easy and cost efficient. Simply put a 250g pouch of mixed vegetables in the microwave and in 3 minutes you’re ready to serve up lightly steamed vegetables for the whole family to enjoy. SteamFresh Value Packs are available in Woolworths stores nationally.
Rustic Cut potatoes:
Golden crispy potato halves combined with mouth watering flavours make Birds Eye’s new Rustic Cut potatoes a truly enjoyable eating experience. Free from artificial colours, flavours and preservatives and 97% fat free, these rough cut potato halves are ready to enjoy with any meal.
Oven Roast Vegetables Garlic, Lemon Thyme & Sea Salt:
New Oven Roast Vegetables Garlic, Lemon Thyme and Sea Salt are an easy way to enjoy 97% fat free, tasty roasted vegetables everyone will love. Simply place the convenient ready-bake tray in the oven, sprinkle over the delicious seasoning and you’ll be enjoying these tasty vegetables within 30 minutes.
Light and Tasty Chips:
Now you can enjoy hot chips without feeling guilty. Birds Eye’s new Light and Tasty Straight Cut and Steakhouse Cut Chips are 97% fat free and are as crunchy and tasty as our regular Oven Bake chip range. They’re cooked in canola oil, so contain no cholesterol.













